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Freedom Jiu-Jitsu
A brand identity I created for a Brazilian Jiu-Jitsu School owner. The client wanted a symbol that was based off a lion. There are many designs based off lions so it was imperative to do research to help design a logo that was unique to the client. The following images consist of mockups, concept images, and real life logo applications.


Initial sketch that was shown to the client.

Rashguard mockup.


Large patch of the design.




Customized stickers of the logo.

Logo with wordmark.
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